Adapt & Innovate: Gi and Intentional Transformation

As part of our process designing visual expressions for our six core commitments, we explored aligning each value with an ancient I Ching hexagram as a way to define and shape our ethos. In this series, we will explore each alignment in greater depth—this week we look at Adapt & Innovate.

Ever notice that the strongest teams aren't just open to change—they actively seek it out?

Hexagram 49—Gé ("Revolution" or "Molting")—reminds us that real growth happens when we intentionally challenge assumptions and pivot based on new insights.

At ODNOS, this is foundational to who we are and how we work. We're committed to flexibility not as a reaction, but as a proactive strategy. 

It's how we ensure we continuously evolve with clarity and purpose—so our work remains vibrant, relevant, and impactful—even as everything around us continues to change.

Because it isn't just about keeping pace; it’s about knowing when to lean in—and lead the change, not chase it.